The online sports betting industry is one of the only areas in the world where being new is actually a bad thing. As the old saying goes it's guilty until proven innocent, and with new online sportsbooks this phrase couldn't hold more truth. Today we will be looking at one of the newest sportsbooks only being around for a couple of years, BetPhoenix.
- Who Bets Here - BetPhoenix has a great customer base, as they have a good mix of casual and new bettors while at the same time they attract sharps. If BetPhoenix is a new sportsbook, don't tell them that, as there marketing approach is an old school technique of high bonus and low juice. As we previously mentioned they attract casual bettors and this is because of the high bonus structure, while the sharps come for the low juices.
The BetPhoenix website receives a ton of action and aside from the high bonus low juice structure they employ, BetPhoenix also covers all fees. Meaning to say, for bettors, who have accounts with Western Union, money gram, bank wire and credit cards, BetPhoenix will cover all of the service charge fees, these middle parties require customers to pay.
- Customer Service - In an industry plagued by poor customer service, if you can establish yourself as a sports betting website that will always be there for a their customers, you have already won half the battle. With BetPhoenix, their customer service department is phenomenal.
Aside from your typical full year, 24 hour customer service department, BetPhoenix is one of a handful of sportsbooks which always takes responsibility. For instance, a few years back, the BetPhoenix website crashed due to a server change and as a result a lot of patrons were unable to place wagers. To apologize, all of the customers were given a free play option over the telephone.
